Global Issues in Pharmaceutical Marketing

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Global Issues in Pharmaceutical Marketing

Lea Prevel Katsanis

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როგორ მოგეწონათ ეს წიგნი?

როგორი ხარისხისაა ეს ფაილი?

ჩატვირთეთ, ხარისხის შესაფასებლად

როგორი ხარისხისაა ჩატვირთული ფაილი?

კატეგორია:

Business & Economics - Sales & Marketing

წელი:

2015

გამომცემლობა:

Routledge

ენა:

english

ISBN 10:

0415895324

ISBN 13:

9780415895323

ISBN:

2014048861

ფაილი:

PDF, 1.72 MB

IPFS:

,

english, 2015

ონლაინ წაკითხვა

ხორციელდება კონვერტაციის -ში

კონვერტაციის -ში ვერ მოხერხდა

შესაძლოა დაგაინტერესოთ

Mickey Smith (Author) — Pharmaceutical Marketing in the 21st Century

Mickey C. Smith (Author) — Pharmaceutical Marketing: Strategy and Cases

Mickey C Smith — Pharmaceutical marketing: principles, environment, and practice

Adriana Petryna; Adriana Petryna; Andrew Lakoff — Global Pharmaceuticals: Ethics, Markets, Practices

Judith Grice — Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance

Mondher Toumi — Introduction to Market Access for Pharmaceuticals

Mondher Toumi (editor) — Introduction to Market Access for Pharmaceuticals

Peter Holden — Marketing Communications in the Pharmaceutical Industry

Dimitris Dogramatzis — Pharmaceutical Marketing: A Practical Guide

Ross Mullner — Pharmaceutical marketing

Koçkaya, Güvenç; Wertheimer, Albert — Pharmaceutical market access in developed markets

Subba Rao Chaganti — Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing

Critser, Greg — Generation Rx: how prescription drugs are transforming American lives, minds, and bodies

Decision Resources Inc — The SAGE Handbook of Healthcare (Sage Handbooks)

Peter Kolchinsky — The Great American Drug Deal

Terence H. Young — Forbidden Knowledge

Robinson, Jeffrey, 1945- — Prescription games : money, ego, and power inside the global pharmaceutical industry

Peter Kolchinsky — The Great American Drug Deal

Robin Feldman — Drugs, Money, and Secret Handshakes

Robin Feldman — Drugs, Money, and Secret Handshakes

Schweitzer, Stuart O. & Lu, Z. John — Pharmaceutical Economics and Policy: Perspectives, Promises, and Problems

Schweitzer, Stuart O — Pharmaceutical economics and policy

Leonard Lerer, Mike Piper (auth.) — Digital Strategies in the Pharmaceutical Industry

Leonard J. Weber — Profits Before People?: Ethical Standards And the Marketing of Prescription Drugs (Bioethics and the Humanities)

Weber, Leonard J — Profits before people? : ethical standards and the marketing of prescription drugs

Frank A. Sloan, Hirschel Kasper — Incentives and Choice in Health Care

Mickey C. Smith, E. M. Kolassa, Walter S. Pray — Government, Big Pharma, and The People: A Century of Dis-Ease

Daniel Hoffman, Allan Bowditch — The Global Pharmaceutical Industry: The Demise and the Path to Recovery

Richard Blum, Andrew Herxheimer, Catherine Stenzl, Jasper Woodcock (editors) — Pharmaceuticals and Health Policy: International Perspectives on Provision and Control of Medicines

Philip Kotler, Joel I. Shalowitz, Robert J. Stevens — Strategic Marketing For Health Care Organizations - Building A Customer-Driven Health System

Michael A. Santoro, Thomas M. Gorrie — Ethics and the Pharmaceutical Industry

Frank A. Sloan, Chee-Ruey Hsieh — Pharmaceutical Innovation: Incentives, Competition, and Cost-Benefit Analysis in International Perspective

Dominique A. Tobbell — Pills, Power, and Policy: The Struggle for Drug Reform in Cold War America and Its Consequences

Milton M. Silverman; Philip R. Lee; Mia Lydecker — Pills and the Public Purse: The Routes to National Drug Insurance

Milton Silverman; Philip R. Lee; Mia Lydecker — Prescriptions for Death: The Drugging of the Third World

Milton M. Silverman; Philip R. Lee — Pills, Profits, and Politics

Dominique A. Tobbell — Pills, Power, and Policy: The Struggle for Drug Reform in Cold War America and Its Consequences

Denis G. Arnold (editor) — Ethics and the Business of Biomedicine

Michael A. Santoro, Thomas M. Gorrie — Ethics and the Pharmaceutical Industry

Frank A. Sloan, Chee-Ruey Hsieh — Pharmaceutical Innovation: Incentives, Competition, and Cost-Benefit Analysis in International Perspective

Howard Brody — Hooked: Ethics, the Medical Profession, and the Pharmaceutical Industry

E M Kolassa — Elements of pharmaceutical pricing

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